ApparelSource Redesign

With a codebase that will unify our divisions nearing completion and the 20th anniversary of our founding on the horizon, we have a tremendous opportunity to capitalize on these events by revitalizing and refreshing our brands and technologies. In an effort to demonstrate the potential impact such a redesign could have and how feasible it may be considering the approaching deadline, we are using ApparelSource.com as a test subject and you will find the results of our progress below. 

 

Brand

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LOGO

This is the current iteration of the new logo. It should be shown on a dark background whenever possible. 

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Color PALETTE

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GREYSCALE

 

Style Guide

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Website

 Kicking off the start of a multi-division brand refresh, we begin with a responsive redesign of the ApparelSource.com website. Exact technologies will be locked down at a later date, but Bootstrap 4 is an expected requirement. 

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Home Page

HOME PAGE DESIGN COMPOSITION

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HOME PAGE MAIN MENU OPEN

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Product List Page

PRODUCT LIST PAGE DESIGN COMPOSITION

 

Product Detail Page

PRODUCT DETAIL PAGE DESIGN PRESENTATION (LAUNCH IN NEW WINDOW)

If an image is worth a thousand words, a video is worth a million.

We created this presentation with two purposes in mind. First, we wanted to showcase and explain some of the new design features. Second, we wanted to demonstrate the possibilities of using these types of presentations for customer-facing projects. We could, for example, create one on how to use the fast order form. But, we don't need to limit it to showcasing features, we could be making quality videos for our top 10 products within each division. We could explain the benefits of each style, general uses, washing and care instructions, and more. The possibilities are endless. 

 

PRODUCT DETAIL PAGE DESIGN COMPOSITION

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PRODUCT DETAIL PAGE SIDE MENU OPEN

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